ISCO-08 5242
Sales demonstrators
35.8%
ADI · 225th of 433 · 95% interval 17.3–57.4
An AI agent can at least partly carry out 35.8% of the task time of sales demonstrators, and finish 0.0% alone. Most of the rest requires physical presence.
ADI · partial or full35.8%
225th of 433 · interval 17.3–57.4
ADI3 · full delegation0.0%
201st of 433 · interval 0.0–0.0
ADIs · share of time34.6%
221st of 433 · interval 25.2–45.1
Evidence21
task statements rated by two models and weighted by importance and frequency. World employment: 1.2 million.
Task weight by level
How the tasks rate
L0No meaningful role · 31.7%L1Augmentation · 32.4%L2Partial delegation · 35.8%L3Full delegation · 0.0%
Barriers
What stops the agent
Share of task weight flagged by each barrier; a task can carry several.
21 task statements, heaviest first
| Task statement (O*NET occupation) | Sonnet · Haiku | Barriers | ||||
|---|---|---|---|---|---|---|
| Sell products being promoted and keep records of sales.Demonstrators and Product Promoters | 6.2% | L1 | L1L2 | 32% | 2.1 h | Physical presence, Trust and care |
| Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.Demonstrators and Product Promoters | 6.1% | L0 | L0L1 | 15% | 2.5 h | Physical presence, Trust and care, Access to systems |
| Keep areas neat while working and return items to correct locations following demonstrations.Demonstrators and Product Promoters | 6.0% | L0 | L0L0 | 2% | 12 min | Physical presence, Trust and care, Access to systems |
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.Demonstrators and Product Promoters | 6.0% | L1 | L1L2 | 28% | 45 min | Physical presence, Trust and care |
| Suggest specific product purchases to meet customers' needs.Demonstrators and Product Promoters | 5.9% | L2 | L2L2 | 60% | 12 min | Trust and care |
| Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.Demonstrators and Product Promoters | 5.4% | L2 | L2L2 | 40% | 25 min | Physical presence, Access to systems |
| Set up and arrange displays or demonstration areas to attract the attention of prospective customers.Demonstrators and Product Promoters | 5.3% | L1 | L1L2 | 25% | 1.5 h | Physical presence, Access to systems |
| Identify interested and qualified customers to provide them with additional information.Demonstrators and Product Promoters | 5.3% | L1 | L1L2 | 50% | 52 min | Physical presence, Trust and care, Access to systems |
| Instruct customers in alteration of products.Demonstrators and Product Promoters | 5.2% | L1 | L1L2 | 35% | 25 min | Physical presence, Trust and care |
| Prepare or alter presentation contents to target specific audiences.Demonstrators and Product Promoters · supplemental task | 5.0% | L2 | L2L3 | 78% | 1.8 h | – |
| Research or investigate products to be presented to prepare for demonstrations.Demonstrators and Product Promoters | 4.9% | L2 | L2L3 | 75% | 1.8 h | Access to systems |
| Practice demonstrations to ensure that they will run smoothly.Demonstrators and Product Promoters | 4.5% | L1 | L1L2 | 28% | 1.0 h | Physical presence |
| Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.Demonstrators and Product Promoters | 4.5% | L0 | L0L1 | 10% | 3.0 h | Physical presence, Trust and care, Access to systems |
| Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.Demonstrators and Product Promoters | 4.4% | L2 | L2L3 | 65% | 1.1 h | Trust and care |
| Transport, assemble, and disassemble materials used in presentations.Demonstrators and Product Promoters | 4.2% | L0 | L0L0 | 6% | 1.0 h | Physical presence, Access to systems |
Show the other 6 tasks
| Task statement (O*NET occupation) | Sonnet · Haiku | Barriers | ||||
|---|---|---|---|---|---|---|
| Provide product information, using lectures, films, charts, or slide shows.Demonstrators and Product Promoters · supplemental task | 4.1% | L2 | L2L2 | 50% | 1.8 h | Physical presence, Trust and care |
| Stock shelves with products.Demonstrators and Product Promoters · supplemental task | 4.0% | L0 | L0L0 | 4% | 42 min | Physical presence, Access to systems |
| Recommend product or service improvements to employers.Demonstrators and Product Promoters · supplemental task | 4.0% | L2 | L2L2 | 62% | 1.5 h | Access to systems |
| Work as part of a team of demonstrators to accommodate large crowds.Demonstrators and Product Promoters | 3.6% | L0 | L0L0 | 4% | 4.0 h | Physical presence, Trust and care, Access to systems |
| Wear costumes or sign boards and walk in public to promote merchandise, services, or events.Demonstrators and Product Promoters · supplemental task | 3.4% | L0 | L0L0 | 4% | 4.0 h | Physical presence, Trust and care, Access to systems |
| Train demonstrators to present a company's products or services.Demonstrators and Product Promoters · supplemental task | 2.2% | L2 | L2L2 | 50% | 3.0 h | Physical presence, Trust and care |
Level: consensus of the two models (the lower level when they disagree). Share: part of the task’s working time an agent could take over. Human time: minutes a competent person needs for one instance, as estimated by the models.
Against other measures
Exposure is not delegation
| Measure | Value | Percentile | Pct |
|---|---|---|---|
| ADI (this index) | 35.8% | 48 | |
| Eloundou et al. (2024), GPT exposure β | 0.116 | 21 | |
| Felten et al. (2021), AI occupational exposure | 0.124 | 54 | |
| Webb (2020), AI patent exposure | 2 | 1 | |
| Eisfeldt et al. (2026), generative AI exposure | 0.208 | 57 | |
| Anthropic Economic Index, observed use | 0.079 | 68 |
Earlier indices measure whether AI can touch a task; ADI measures how much of it an agent can carry out from a goal. – : the source does not cover this occupation.
Same sub-major group (52)
Neighbouring occupations
| Occupation | ADI | % |
|---|---|---|
| Contact centre salespersons 5244 | 100.0 | |
| Shop keepers 5221 | 92.3 | |
| Sales workers not elsewhere classified 5249 | 82.2 | |
| Shop sales assistants 5223 | 55.4 | |
| Shop supervisors 5222 | 54.9 | |
| Fashion and other models 5241 | 35.4 | |
| Stall and market salespersons 5211 | 32.4 | |
| Door to door salespersons 5243 | 32.4 | |
| Cashiers and ticket clerks 5230 | 25.9 | |
| Service station attendants 5245 | 21.9 | |
| Food service counter attendants 5246 | 11.6 | |
| Street food salespersons 5212 | 10.8 |
Dashed line: sales demonstrators (35.8%).
Cite this record
Text
Espinal Maya, Cristian, and Santiago Jiménez Londoño. 2026. ADI v2026.1: Agent Delegability Index data, code and MCP server. Zenodo. https://doi.org/10.5281/zenodo.23552918. Record: Sales demonstrators (ISCO-08 5242), https://balamlabs.org/adi/occupations/5242
BibTeX
@misc{espinal2026adidata,
title = {{ADI} v2026.1: Agent Delegability Index data, code and {MCP} server},
author = {Espinal Maya, Cristian and Jim{\'e}nez Londo{\~n}o, Santiago},
year = {2026},
publisher = {Zenodo},
version = {v2026.1},
doi = {10.5281/zenodo.23552918},
url = {https://doi.org/10.5281/zenodo.23552918},
note = {Record: Sales demonstrators (ISCO-08 5242)}
}Machine-readable
The same record as static JSON, with its citation: /adi/v2026.1/isco/5242.json.