ISCO-08 2432
Public relations professionals
93.0%
ADI · 43rd of 433 · 95% interval 78.6–100.0
An AI agent can at least partly carry out 93.0% of the task time of public relations professionals, and finish 0.0% alone.
ADI · partial or full93.0%
43rd of 433 · interval 78.6–100.0
ADI3 · full delegation0.0%
201st of 433 · interval 0.0–0.0
ADIs · share of time58.1%
67th of 433 · interval 51.6–64.0
Evidence18
task statements rated by two models and weighted by importance and frequency. World employment: 1.5 million.
Task weight by level
How the tasks rate
L0No meaningful role · 0.0%L1Augmentation · 7.0%L2Partial delegation · 93.0%L3Full delegation · 0.0%
Barriers
What stops the agent
Share of task weight flagged by each barrier; a task can carry several.
18 task statements, heaviest first
| Task statement (O*NET occupation) | Weight | Level | Sonnet · Haiku | Share | Human time | Barriers |
|---|---|---|---|---|---|---|
| Post and update content on the company's Web site and social media outlets.Public Relations Specialists | 9.3% | L2 | L2L2 | 70% | 45 min | Access to systems |
| Respond to requests for information from the media or designate an appropriate spokesperson or information source.Public Relations Specialists | 9.1% | L2 | L2L2 | 62% | 45 min | Trust and care, Access to systems |
| Write press releases or other media communications to promote clients.Public Relations Specialists | 8.3% | L2 | L2L3 | 75% | 2.0 h | – |
| Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.Public Relations Specialists | 8.0% | L2 | L2L2 | 58% | 6.0 h | Trust and care, Access to systems |
| Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.Public Relations Specialists | 7.0% | L1 | L1L2 | 32% | 2.5 h | Trust and care |
| Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.Public Relations Specialists | 6.3% | L2 | L2L2 | 38% | 1.3 h | Trust and care, Access to systems |
| Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.Public Relations Specialists | 6.3% | L2 | L2L2 | 60% | 5.5 h | Trust and care, Access to systems |
| Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.Public Relations Specialists | 5.9% | L2 | L2L2 | 70% | 6.0 h | Access to systems |
| Coach client representatives in effective communication with the public or with employees.Public Relations Specialists | 5.9% | L2 | L2L2 | 45% | 1.3 h | Trust and care |
| Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.Public Relations Specialists | 5.3% | L2 | L2L2 | 72% | 6.5 h | Trust and care, Access to systems |
| Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.Public Relations Specialists | 5.2% | L2 | L2L2 | 55% | 9.0 h | Accountability, Trust and care, Access to systems |
| Confer with production or support personnel to produce or coordinate production of advertisements or promotions.Public Relations Specialists | 4.6% | L2 | L2L2 | 48% | 2.3 h | Trust and care, Access to systems |
| Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.Public Relations Specialists | 4.1% | L2 | L2L2 | 55% | 2.5 h | Trust and care, Access to systems |
| Prepare or deliver speeches to further public relations objectives.Public Relations Specialists | 3.5% | L2 | L2L2 | 60% | 4.0 h | Physical presence, Trust and care, Access to systems |
| Coordinate public responses to environmental management incidents or conflicts.Public Relations Specialists · supplemental task | 3.4% | L2 | L2L2 | 48% | 6.0 h | Accountability, Trust and care, Access to systems |
Show the other 3 tasks
| Task statement (O*NET occupation) | Weight | Level | Sonnet · Haiku | Share | Human time | Barriers |
|---|---|---|---|---|---|---|
| Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.Public Relations Specialists | 3.1% | L2 | L2L2 | 62% | 12 h | Access to systems |
| Purchase advertising space or time as required to promote client's product or agenda.Public Relations Specialists · supplemental task | 2.6% | L2 | L2L2 | 62% | 3.5 h | Access to systems |
| Develop marketing campaigns for environmental technologies or services.Public Relations Specialists · supplemental task | 2.2% | L2 | L2L2 | 68% | 24 h | Trust and care |
Level: consensus of the two models (the lower level when they disagree). Share: part of the task’s working time an agent could take over. Human time: minutes a competent person needs for one instance, as estimated by the models.
Against other measures
Exposure is not delegation
| Measure | Value | Percentile |
|---|---|---|
| ADI (this index) | 93.0% | 90 |
| Eloundou et al. (2024), GPT exposure β | 0.6 | 90 |
| Felten et al. (2021), AI occupational exposure | 1.285 | 93 |
| Webb (2020), AI patent exposure | 23 | 15 |
| Eisfeldt et al. (2026), generative AI exposure | 0.694 | 98 |
| Anthropic Economic Index, observed use | 0.453 | 99 |
Earlier indices measure whether AI can touch a task; ADI measures how much of it an agent can carry out from a goal. – : the source does not cover this occupation.
Same sub-major group (24)
Neighbouring occupations
| Occupation | ADI | % |
|---|---|---|
| Training and staff development professionals 2424 | 100.0 | |
| Advertising and marketing professionals 2431 | 97.2 | |
| Accountants 2411 | 97.0 | |
| Financial and investment advisers 2412 | 95.2 | |
| Financial analysts 2413 | 93.9 | |
| Management and organisation analysts 2421 | 92.5 | |
| Information and communications technology sales professionals 2434 | 90.8 | |
| Policy administration professionals 2422 | 90.6 | |
| Technical and medical sales professionals (excluding ICT) 2433 | 89.5 | |
| Personnel and careers professionals 2423 | 84.9 |
Dashed line: public relations professionals (93.0%).
Cite this record
Text
Espinal Maya, Cristian, and Santiago Jiménez Londoño. 2026. ADI v2026.1: Agent Delegability Index data, code and MCP server. Zenodo. https://doi.org/10.5281/zenodo.23552918. Record: Public relations professionals (ISCO-08 2432), https://balamlabs.org/adi/occupations/2432
BibTeX
@misc{espinal2026adidata,
title = {{ADI} v2026.1: Agent Delegability Index data, code and {MCP} server},
author = {Espinal Maya, Cristian and Jim{\'e}nez Londo{\~n}o, Santiago},
year = {2026},
publisher = {Zenodo},
version = {v2026.1},
doi = {10.5281/zenodo.23552918},
url = {https://doi.org/10.5281/zenodo.23552918},
note = {Record: Public relations professionals (ISCO-08 2432)}
}Machine-readable
The same record as static JSON, with its citation: /adi/v2026.1/isco/2432.json.